MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and online co